Acquiring a new customer from a "cold lead" may cost five times more than keeping a current customer; so work on customer retention. Ask your current customers for a "warm lead" from a referral, which will likely cost you less and produce a better result. Here are some other ways to work on your "warm referrals:"
Whether your business is small or big, being on social media is a good idea. The visibility and connectivity accessible through social media has convinced most business owners that it’s worth their while. But what isn’t so clear is how to measure what’s working and what’s not, and when to drop a platform that’s just waste of time and energy.
Have you ever been looking at a fantastic pair of shoes online, decided not to buy them at that time, and then suddenly start seeing ads for the shoes everywhere you go? There is a reason for this, and it’s a little marketing trick called remarketing, also sometimes referred to as retargeting.