Acquiring a new customer from a "cold lead" may cost five times more than keeping a current customer; so work on customer retention. Ask your current customers for a "warm lead" from a referral, which will likely cost you less and produce a better result. Here are some other ways to work on your "warm referrals:"
I’ve been reading up on employee engagement and have come across some scary statistics about disengagement and lack of passion in the ranks. Here are a few ideas to help get your employees engaged: