We asked Holly DeVito, Owner of Sum of All Numbers to share with us her life story including people and experiences that have influenced her personal and business philosophies. We also asked her to answer some fun questions. Following are excerpts from that interview.
What was your childhood like?
I grew up on a 600 acre dairy farm in Northern Utah. It was just how you picture farm life. Lots of work, playing outdoors, no TV, rescuing abandoned kittens.
Acquiring a new customer from a "cold lead" may cost five times more than keeping a current customer; so work on customer retention. Ask your current customers for a "warm lead" from a referral, which will likely cost you less and produce a better result. Here are some other ways to work on your "warm referrals:"
I’ve been reading up on employee engagement and have come across some scary statistics about disengagement and lack of passion in the ranks. Here are a few ideas to help get your employees engaged: