Where can small companies turn for objective advice? To each other, thanks to peer groups such as The Alternative Board
When Daryl Rossman, president of Merco Manufacturing, wanted feedback about expanding his family-owned aerospace parts manufacturer or needed advice on strategy and marketing, his options were limited. He could go to the expense of hiring an outside accountant, lawyer, or business consultant. Or he could discuss his views internally with 1 of his 16 employees.