What do ZipCar, Amazon and WhatsApp all have in common? They are the pioneers of the new subscription economy. John Warrillow, the author of The Automatic Customer: Creating a Subscription Business in Any Industry, will give you blueprint for building a subscription business. You’ll learn:
- The five trends driving the subscription economy;
- How one company turned a $29-dollar average sale into a $7,540 sale and dropped its spoilage rates from 30% to 3%;
- Why the average Amazon Prime customer spends $709 per year more than the average Amazon customer;
- The 9 different subscription models and how to apply each to your business;
- How TIGER 21, the world’s most exclusive investment club for investors with $10 million or more in liquid assets, turned to the subscription model to build their network;
- How Dollar Shave Club and BirchBox make money;
- How to capitalize on the Trojan Horse subscription model;
- The secret psychology of selling a subscription;
- How to value a subscription business, and the most important ratio you need to understand and optimize in order to attract venture capital investment;
- 8 reasons why customers quit subscribing and how to make customers sticky for life.
- 5 lucky webinar attendees will WIN a FREE COPY of John's book 'The Automatic Customer: Creating a Subscription Business in Any Industry'.
NOTE: This webinar will be a live session only, with no recording available afterwards. So register today!