Email has become an integral part of doing business, but many people still struggle to get it right. Here are five common mistakes I see that limit the effectiveness of email communications.
Whether your business is small or big, being on social media is a good idea. The visibility and connectivity accessible through social media has convinced most business owners that it’s worth their while. But what isn’t so clear is how to measure what’s working and what’s not, and when to drop a platform that’s just waste of time and energy.
Have you ever been looking at a fantastic pair of shoes online, decided not to buy them at that time, and then suddenly start seeing ads for the shoes everywhere you go? There is a reason for this, and it’s a little marketing trick called remarketing, also sometimes referred to as retargeting.